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10/10 with Que Gaskins

leader: que gaskins and forward-thinking leadership

Wisdom from Que Gaskins, “The Arbiter of Cool”, President at THINK450

Welcome to the OfiOfo 10/10 series, where we engage with trailblazing leaders from various fields who are redefining leadership.

We delve into their top 10 things they are looking for in a leader and the 10 things they are working on as leaders themselves. We asked them to keep these snapshots brief – rapid, accessible, and endlessly inspiring. If you’re looking for forward-thinking leadership inspiration make sure to subscribe to our Leaders Are Built Substack to get every part of the series delivered straight to your inbox. Enjoy.

10/10 with THINK450’s Que Gaskins

Que Gaskins is a creative and innovative leader, who Advertising Age coined “The Arbiter of Cool.” Que is currently the President at THINK450 the Licensing, Partnerships, & Innovation Engine of the NBPA. Que has over 35 years of executive experience working in Sports, Fashion, Music, Entertainment, and Advertising having held senior executive positions at Reebok, American Eagle Outfitters, Nike, Def Jam, and the founder of two agencies, The Ad*itive and [Que-In]. Whenever we think ‘inspirational and empowering leader’ Que’s name is always on the list.

10 things I look for in a leader

  1. Brave
  2. Big Vision
  3. Empathy
  4. Effort
  5. Figure-It-Out Trait
  6. Forward Thinker
  7. Intelligence
  8. Inspiration
  9. Trust
  10. Transparency

“BE a FIT x 2” (an acronym)

10 things I am working on as a leader

  1. Listening to Others
  2. Engaging Stakeholders
  3. Adding Value
  4. Driving the Vision
  5. Encouraging All
  6. Resourcefulness
  7. Solution Oriented
  8. Looking Around
  9. Exploring Opportunities
  10. Accessing Networks
  11. Bonus: Delivering Results

“LEADERS LEAD” (an acronym)


Interested in forward-thinking leadership training? Book an offsite or executive retreat for your team.

Want more 10/10 leadership wisdom? Check out our last interview with Justin Cohen, dad, runner, multi-vertical executive and board member on modern leadership styles.